Adding to its depth of experience in the equipment industry, Marriner Marketing has entered a long-term partnership with Atlas Metal Industries, Inc. as its new Agency of record. A family-owned manufacturer for more than 70 years, Atlas will be collaborating with Marriner on a brand refresh initiative and annual marketing programs.
“Marriner clearly understands the nuanced needs of foodservice manufacturers and the wide array of people who influence or make equipment decisions,” Atlas Vice President of Sales & Marketing Jessica Meade said. “One of our reps highly recommended Marriner, and after finding out they have developed marketing campaigns we have admired over the years, we felt they were the right Agency partner for us. We know our company has a special story to tell and have no doubt that Marriner will make our brand more relevant and impactful to the people we do business with today and in the future.”
Marriner will use its proprietary brand development and activation processes, Clarity CaptureSM and Clarity in ActionSM. Through Clarity Capture, Marriner will conduct primary and secondary research as well as in-depth target interviews to assess Atlas’ current position in the marketplace and opportunities for growth. These insights will help Atlas better resonate with target audiences and will come to life with a new logo, tagline and brand identity. Atlas and Marriner will then move into Clarity in Action, which will include a brand refresh rollout and an integrated program to support marketing and sales activities.
“We’ve been proud to represent many premium brands in the equipment industry, and we’re honored that our reputation gave us the opportunity to work with Atlas,” Marriner Partner and Vice President of Client Services Susan Gunther said. “Our team has fully embraced Atlas giving us a blank slate and trusting us to reinvigorate their brand and position them for the future. We’ll take a clarity-driven approach and ensure our efforts are consistent and cohesive to fully connect with their targets and to rightfully set Atlas apart from competitors.”
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ABOUT ATLAS METAL
Since its founding in 1948, Atlas Metal Industries, Inc. has been developing innovative designs that continue to be the specified standard used by many of the leading foodservice consultants in the industry. The Atlas philosophy is to build quality into both the engineering and the manufacturing process in order to provide a truly superior finished product. Atlas is known for superior craftsmanship, workmanship and innovation in developing front-of-the-house serving solutions that surpass expectations. Find out more at atlasfoodserv.com.
As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the target. Marriner’s Clients include such notable brands as Butterball, Campbell’s, Knouse Foods, Maryland Office of Tourism, Nestlé Professional, Perdue Farms, Plastics Industry Association and Sugar Association. For more information, visit marriner.com.