Adding to its depth of experience in the equipment industry, Marriner Marketing has entered a long-term partnership with Atlas Metal Industries, Inc. as its new Agency of record. Learn More
Adding to its depth of experience in the equipment industry, Marriner Marketing has entered a long-term partnership with Atlas Metal Industries, Inc. as its new Agency of record. A family-owned manufacturer for more than 70 years, Atlas will be collaborating with Marriner on a brand refresh initiative and annual marketing programs.
“Marriner clearly understands the nuanced needs of foodservice manufacturers and the wide array of people who influence or make equipment decisions,” Atlas Vice President of Sales & Marketing Jessica Meade said. “One of our reps highly recommended Marriner, and after finding out they have developed marketing campaigns we have admired over the years, we felt they were the right Agency partner for us. We know our company has a special story to tell and have no doubt that Marriner will make our brand more relevant and impactful to the people we do business with today and in the future.”
Marriner will use its proprietary brand development and activation processes, Clarity CaptureSM and Clarity in ActionSM. Through Clarity Capture, Marriner will conduct primary and secondary research as well as in-depth target interviews to assess Atlas’ current position in the marketplace and opportunities for growth. These insights will help Atlas better resonate with target audiences and will come to life with a new logo, tagline and brand identity. Atlas and Marriner will then move into Clarity in Action, which will include a brand refresh rollout and an integrated program to support marketing and sales activities.
“We’ve been proud to represent many premium brands in the equipment industry, and we’re honored that our reputation gave us the opportunity to work with Atlas,” Marriner Partner and Vice President of Client Services Susan Gunther said. “Our team has fully embraced Atlas giving us a blank slate and trusting us to reinvigorate their brand and position them for the future. We’ll take a clarity-driven approach and ensure our efforts are consistent and cohesive to fully connect with their targets and to rightfully set Atlas apart from competitors.”
Visit marriner.com/work to get a firsthand look at Marriner’s creative capabilities.
ABOUT ATLAS METAL
Since its founding in 1948, Atlas Metal Industries, Inc. has been developing innovative designs that continue to be the specified standard used by many of the leading foodservice consultants in the industry. The Atlas philosophy is to build quality into both the engineering and the manufacturing process in order to provide a truly superior finished product. Atlas is known for superior craftsmanship, workmanship and innovation in developing front-of-the-house serving solutions that surpass expectations. Find out more at atlasfoodserv.com.
As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the target. Marriner’s Clients include such notable brands as Butterball, Campbell’s, Knouse Foods, Maryland Office of Tourism, Nestlé Professional, Perdue Farms, Plastics Industry Association and Sugar Association. For more information, visit marriner.com.Less
Please note Atlas Metal Industries, will be closed from December 22nd at 11:00AM through January 1, 2018 for the Christmas and New Year holidays. We will reopen on January 2, 2018 at 8:00AM.Learn More
Please note Atlas Metal Industries, will be closed from December 21st at 11:00AM through January 1, 2019 for the Christmas and New Year holidays. We will reopen on January 2, 2019 at 8:00AM.
For service related inquiries, please visit our website for a list of authorized service centers. We will work through the authorization process once we are back in the office on January 2, 2019.
Please note Atlas Metal Industries, will be closed on Thursday and Friday, November 22nd and 23rd, in observance of the Thanksgiving Day holiday. We will reopen on Monday, November 26th, at 8:00AM Est.
For service related inquiries, please click the above "Service" link for a list of authorized service centers.
Atlas Metal Industries is proud to announce that we are bringing our catalog over to Revit.....Learn More
Atlas Metal Industries is proud to announce that we are bringing our catalog over to Revit.
Available immediately are our Drop-In families. They are available for download through KCL, Autoqoutes, and here on our website.
Downloading Revit from our website is very simple. Just place your cursor over a product to reveal what design files are available. A Revit logo denotes Revit files for that item.
Scrolling down will reveal our media links. Please choose "Revit - Instant D/L". Your browser will prompt you to download. Simply unzip and open in your preferred viewer.
If you scroll down a little further after the above download links, you'll will notice a new rendering view we are rolling out to our pages.
We will be at The NAFEM Show 2019 at booth 3419!Learn More
Atlas Metal Industries will be attending The NAFEM Show 2019. Please visit us at booth #3419. We look forward to seeing you!
Our 2018 Price Guide is effective July 1st, 2018.Learn More
Please note Atlas Metal Industries, will be closed on Wednesday, July 4th, 2018 in observance of the Independence Day holiday.Learn More
Please note Atlas Metal Industries, will be closed on Monday, September 3rd, 2018 in observance of the Labor Day holiday. We will reopen on Tuesday, September 4th, 2018 at 8:00AM Est.
For service related inquiries, please visit our website for a list of authorized service centers.